RESPONSIVE : YCN Yorkshire Tea.

This is the brief:-

The deadline for this YCN brief is 19 March 2015. 

What is the problem that the brief identifying?

• Tea drinker have been decrease year by year as people are switching to coffee 
• The target audience is 35+ years old but when it comes to designing they want me to add some elements that can attracted the younger target audience.

What do I have to create?

• Recreate the product design especially the packaging  
• Summary about my design (less than 300 words)

What the brief trying to achieve ?

• People to buy their product and eat tea again 
• They want the design also have a sense of ‘proper brew’

What is the message?

• They want to show that London is a one fun and beautiful city which have different nationalities, atmospheres and environment.

Who is the audience?

• 35+ years old adult mix male and female.

How the message will be delivered?

• I will search what is the meaning of ‘proper brew’
• Search into previous Yorkshire tea packaging as well as other contemporary tea packaging 
• Read some articles about tea
• Look at some illustration ad advertising about tea

Who will benefit?

• People who love tea
• Yorkshire Tea 

Can you see any problems? 

• No format – have not give the dimension
• They only want a tiny change into their product design but also have a sense of interaction with the target audience

1. Why have you chosen the brief ?
I chose this competition brief is because I think it will be interesting for me to learn about tea as I drink tea a lot. I am also looking forward to place my illustration into different context.

2. What do you want to get out of it ?

• I want my design to be print into Yorkshire tea packaging so my mum will be proud of me.
• I want to gain my knowledge into different format of illustration and learn about tea.
• I also want to gain experience in entering a competition.
• Design a design that have influence by English design

3. What do I need to produce in respond to it ?
Design and reformat the packaging that will attract the target audience to buy the product.

4. What do I want to produce in respond to it ?
I want to produce an illustrative tea packing that will attract the target audience to buy the product as well as have a sense of  'Proper Blew'

5 things (Me)

5 most important  words

1. Tea
2. Packaging
3. Celebrating
4. Decrease
5. Experience 

5 most important consideration

1. People start not to drink tea anymore but coffee
2. Target audience 35+ years old
3. When I do my designing, my design needs to attract younger generation as well as the target audience
4. Put the words 'Proper Blew'
5. Add my experience of drinking tea into the design

5 related product

1. Cup/mug
2. Tea tin
3. Costa/Starbucks
4. Sugar
5. Hot drink packaging

5 related places

1. Yorkshire
2. Houses
3. Restaurant/ Coffee shop
4. Supermarket
5. Great Britain  

5 things (peer)

5 most important  words

1. Tea
2. Proper
3. Brew
4. Engage
5. Innovation

5 most important consideration

1. 18-35 age group
2. Product innovation
3. Packaging
4. Format
5. Simple designs tweak 

5 related product

1. Sugar
2. Mug
3. Teapot
4. Teaspoon
5. Milk

5 related places

1. England 
2. Yorkshire
3. The kitsches
4. Supermarket 
5. Corner shop

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1. Who is the audience

18-35/ 35-54 years old, split evenly between male and female

2. Who should the audience be ?

• Anyone who love to drink tea
• Anyone who want to try new type of tea

3. Who could the audience be ?

• Teenager
• Young adult
• Working people
• Family

4. Why?

Because not only those target audience drink tea intact lots of people from variety age/gender and interests drink tea.

5. What do they do ?

Work and study

6. Where do they go ?

University, college, school, work, pub, shopping.

7. What do they buy ?

Clothes, hot drink, stationaries, makeup, beers, bus/travel pass etc.

8. What do they want to be ?

Beautiful, famous, be someone that is beneficial to other people and got a lot of knowledge.